It looks like the future San Francisco 49ers home finally has a name -- Levi's Stadium.
The Niners and Levi Strauss & Co. agreed on a $220 million, 20-year naming rights deal on Wednesday for their new facility, opening in 2014.
For $11 mil/year, we feel the jeans company should get more than just their name plastered on the side of a venue.
Perhaps we can expect to see Colin Kaepernick scrambling the sidelines in a denim vest one day?
Either way, 49ers CEO Jed York called the partnership a "good fit."
And knowing Levi's, it should stay that way as long as no one puts them in the dryer.